Mpox Vaccine: Promotion Materials Toolkit

 

The National Coalition for Sexual Health (NCSH) has developed a series of digital and print materials, with messages in both English and Spanish, for health departments and community-based organizations to promote uptake of the mpox vaccine. These evidence-based materials were guided by a needs assessment, a professional advisory group, and pre-testing with the intended public audiences.  

The NCSH mpox toolkit includes promotional materials (digital ads, social media captions, flyers, postcards, and palm cards) that can be used and/or adapted for print and digital spaces. Open space is included within many of the designs to allow you to co-brand, if desired. We hope you will share these tools with general and social media staff within your organization and use communication channels to promote positive mpox messaging to increase vaccine uptake and prevent the spread of mpox.

To access the English and Spanish materials, download the Mpox Vaccine: Promotion Materials Toolkit (PDF)

 
2 hands in a purple and blue color scheme held together under text: The mpox vaccine is very safe. Over 1 million doses have been given, and side effects usually don’t occur or they’re mild, like soreness in the arm or body aches. Don’t delay – get vaccinated. bit.ly/aboutmpoxvax. Logo: National Coalition for Sexual Health.

Message 1:

"The mpox vaccine is very safe. Over 1 million doses have been given, and side effects usually don’t occur or they’re mild, like soreness in the arm or body aches. Don’t delay – get vaccinated."

A young adult wearing a sleeveless white t-shirt smiles and reveals a bandage on their upper arm with the sleeve of their over shirt pulled down. Text: The mpox vaccine has a strong track record. Studies show it can help you prevent illness, painful symptoms, and trips to the hospital. Start the vaccine now. bit.ly/aboutmpoxvax. Logo:  National Coalition for Sexual Health.A young adult wearing a sleeveless white t-shirt smiles and reveals a bandage on their upper arm with the sleeve of their over shirt pulled down. Text: The mpox vaccine has a strong track record. Studies show it can help you prevent illness, painful symptoms, and trips to the hospital. Start the vaccine now. bit.ly/aboutmpoxvax. Logo:  National Coalition for Sexual Health.A young adult wearing a sleeveless white t-shirt smiles and reveals a bandage on their upper arm with the sleeve of their over shirt pulled down. Text: The mpox vaccine has a strong track record. Studies show it can help you prevent illness, painful symptoms, and trips to the hospital. Start the vaccine now. bit.ly/aboutmpoxvax. Logo:  National Coalition for Sexual Health.A young adult wearing a sleeveless white t-shirt smiles and reveals a bandage on their upper arm with the sleeve of their over shirt pulled down. Text: The mpox vaccine has a strong track record. Studies show it can help you prevent illness, painful symptoms, and trips to the hospital. Start the vaccine now. bit.ly/aboutmpoxvax. Logo:  National Coalition for Sexual Health.A young adult wearing a sleeveless white t-shirt smiles and reveals a bandage on their upper arm with the sleeve of their over shirt pulled down. Text: The mpox vaccine has a strong track record. Studies show it can help you prevent illness, painful symptoms, and trips to the hospital. Start the vaccine now. bit.ly/aboutmpoxvax. Logo:  National Coalition for Sexual Health.Bottom half of 2 people wearing jeans and shorts, their legs fit into to each other on their sides with their knees bent. Text: Stay snuggle safe. The mpox vaccine has a strong track record. Studies show it can help you prevent illness, painful symptoms, and trips to the hospital. bit.ly/aboutmpoxvax. Logo:  National Coalition for Sexual Health.

Message 2:

"The mpox vaccine has a strong track record. Studies show it can help you prevent illness, painful symptoms, and trips to the hospital."

 A hand wrapped in gauze. Text: Mpox can cause severe symptoms. Did you know mpox can cause severe symptoms, such as painful sores and even anal pain or bleeding? Get the mpox vaccine to help you stay healthy. bit.ly/aboutmpoxvax. Logo:  National Coalition for Sexual Health.  

Message 3:

"Mpox can cause severe symptoms. Did you know mpox can cause severe symptoms, such as painful sores and even anal pain or bleeding? Get the mpox vaccine to help you stay healthy."

 The 4 arms of 2 people are outstretched to hold hands in the middle of a table. Text: We reduced mpox cases before, and we can do it again. But, now cases are rising. Let’s keep each other safe and get vaccinated. bit.ly/aboutmpoxvax. Logo:  National Coalition for Sexual Health.

 

 

Message 4:

"We reduced mpox cases before, and we can do it again. But, now cases are rising. Let’s keep each other safe and get vaccinated."

Special consideration: This message should only be disseminated when cases are rising/on the verge.

A queer couple experiences an intimate moment as they lightly kiss on the lips, eyes closed. Text: Want to worry less and enjoy sex more? Get the mpox vaccine. bit.ly/aboutmpoxvax. Logo:  National Coalition for Sexual Health.A queer couple experiences an intimate moment, smiling while laying on sheets, heads and hands touching ad they outstretch their arms overhead. Text: Want to worry less and enjoy sex more? Get the mpox vaccine. bit.ly/aboutmpoxvax. Logo:  National Coalition for Sexual Health.A smiling queer couple experiences an intimate moment as one drapes their arms around the other from behind. Text: Want to worry less and enjoy sex more? Get the mpox vaccine. bit.ly/aboutmpoxvax. Logo:  National Coalition for Sexual Health.A queer couple experiences an intimate moment as they touch noses, smiling. Text: Want to worry less and enjoy sex more? Get the mpox vaccine. bit.ly/aboutmpoxvax. Logo:  National Coalition for Sexual Health.A queer couple experiences an intimate moment as one lightly touches the other’s face and they smile. Text: Want to worry less and enjoy sex more? Get the mpox vaccine. bit.ly/aboutmpoxvax. Logo:  National Coalition for Sexual Health.A queer couple experiences an intimate moment as they lightly kiss on the lips, eyes closed. Text: Want to worry less and enjoy sex more? Get the mpox vaccine. bit.ly/aboutmpoxvax. Logo:  National Coalition for Sexual Health.

Message 5:

"Want to worry less and enjoy sex more? Get the mpox vaccine.

 

A person pulls up their t-shirt sleeve to reveal a small bandage on their upper arm. Text: Mpox is still here. Health experts warn that local outbreaks can occur at any time. Get vaccinated now to protect yourself. bit.ly/aboutmpoxvax. Logo:  National Coalition for Sexual Health.

Message 6:

"Mpox is still here. Health experts warn that local outbreaks can occur at any time. Get vaccinated now to protect yourself. "