NCSH Quarterly Social Media Campaign: August 2026-October 2026

This campaign focuses on integrating trust and safety into every stage of sexual health care: for providers with their patients, and for the public with their partners. For providers, it highlights how to integrate trauma-informed care before, during, and after patient exams so patients feel safe, respected, and heard. For the public, it emphasizes the importance of STI prevention, testing, and treatment, along with practical guidance on how to talk with partner(s) about these topics openly and without stigma. Together, these efforts support sexual health experiences built on honesty and care. 

We encourage you to share this campaign with fellow educators, advocates, and your organization’s social media team. When you post our content, please be sure to tag us: @NCSH_ on X/Twitter, @TheNCSH on Bluesky, @nationalcoalitionsexualhealth on Instagram, and @NationalCoalitionforSexualHealth on LinkedIn and Facebook!  

The campaign contains four parts:

Part 1: For healthcare providers, this section features content on how to integrate trauma-informed care before, during, and after routine patient visits. 

Part 2: For the public, this section focuses on the importance of STI prevention, testing, and treatment, and how to talk with your partner(s) about these topics.  

Part 3: This section features sample social media copy supporting key health observances and holidays that will be taking place over the next three months. 

Part 4: This section includes social media graphics to accompany Parts 1, 2, and 3. Part 4 contains links to downloadable graphics which are designed for Instagram but can be reformatted for other social media sites if desired 

The key observances for this quarter include: 

• National Immunization Awareness Month (August)  

• National Health Center Week (August 2-8)  

• World Sexual Health Day (September 4)  

• National HIV/AIDS and Aging Awareness Day (September 18)  

• World Contraception Day (September 26)  

• National Gay Men’s HIV/AIDS Awareness Day (September 27)  

• National Domestic Violence Awareness Month (October)  

• Health Literacy Month (October)  

• National Latinx AIDS Awareness Day (October 15) 

Here's a sample of what you can find in the full campaign: 

• Trauma-informed care begins before the patient’s exam. Discuss their visit goals, check in on their comfort level, ask how you can best support them, establish rapport, and assure them they are in control. For more on integrating TIC before an exam, watch: https://www.youtube.com/watch?v=80EYcPbHL8o&list=PLhJ-Oyv3ibs2yHB7LTRNSX7IXmCVw3bCz&index=3 

• If you’re having sex, STIs are a reality. 😳 On any given day, 1️⃣in 5️⃣people in the U.S. have an STI, and young adults are most likely to be affected. That’s why it’s so important to drop the stigma and talk about STIs! Learn how to start the convo: https://owntheawk.org/learn/sexually-transmitted-infections/   

• Remember, you are not your STI diagnosis.❣️Many partners will accept you & your status. You can still date & have a sex life after an STI diagnosis, but you & your partner(s) should consider taking steps to avoid infections. Learn about disclosing an STI: https://www.embracesexualwellness.com/esw-blog/2023/6/5/disclosing-an-sti-tips-on-how-to-tell-partners