NCSH Quarterly Social Media Campaign: May-July 2025

This campaign’s theme is the benefits of and tips for defining the relationship (DTR) — often a big and healthy step in a relationship. We encourage you to share this campaign with fellow educators, advocates, and your organization’s social media team. When you post our content, please be sure to tag us: @NationalCoalitionSexualhealth on Instagram, @NCSH_ on X/Twitter, @TheNCSH on Bluesky, and @NationalCoalitionforSexualHealth on LinkedIn and Facebook!

The campaign contains three parts:

Part 1: DTR helps people determine whether they're on the same page with their partner(s) or if they need to adjust their expectations. Whatever the outcome, knowing your relationship status is worth it.

Part 2: This section features sample social media copy supporting key health observances and holidays that will be taking place over the next three months.

Part 3: This section includes social media graphics to accompany Parts 1 and 2. Part 3 contains links to downloadable graphics which are designed for Instagram but can be reformatted for other social media sites if desired.

The key observances for this quarter include:

• #TalkingIsPower Month (May)
• Sex Ed for All Month (May)
• National Adolescent Health Month (May)
• National Women’s Health Week (May 12-18)
• HIV Vaccine Awareness Day (May 18)
• Hepatitis Awareness Month & National Hepatitis Testing Day (May 19)
• Pride Month (June)
• National HIV Testing Day (June 27)
• World Hepatitis Day (July 28)

Here's a sample of what you can find in the full campaign: 

• • Whether you’re “talking,” in a #situationship, or considering a committed #relationship, checking in about your relationship expectations can strengthen your #connection. Learn more about the benefits of defining your relationship: https://bit.ly/OwnTheAwkDTR #OwnTheAwk
  • Defining the relationship can be anxiety-inducing for anyone. Build your confidence by watching how one couple navigates the tricky “What are we?” convo on the AwkLine: https://bit.ly/3FYkkzl #OwnTheAwk
  • Want to start an honest conversation with your situationship about where things are headed? Try open-ended questions like, “What kind of relationship are you looking for?” to help everyone share their thoughts. For more #DTR tips, watch: https://youtu.be/vBDifmHGCdw